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Extending the personal branding affordances typology to parasocial interaction with public figures on social media: Social presence and media multiplexity as mediators

Andrew M. Ledbetter, Colten Meisner. Extending the personal branding affordances typology to parasocial interaction with public figures on social media: Social presence and media multiplexity as mediators. Computers in Human Behavior, 115:106610, 2021. [doi]

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