More Than Numbers: Effects of Social Media Virality Metrics on Intention to Help Unknown Others in the Context of Bone Marrow Donation

Roselyn J. Lee-Won, Melissa M. Abo, Kilhoe Na, Tiffany N. White. More Than Numbers: Effects of Social Media Virality Metrics on Intention to Help Unknown Others in the Context of Bone Marrow Donation. Cyberpsy., Behavior, and Soc. Networking, 19(6):404-411, 2016. [doi]

Authors

Roselyn J. Lee-Won

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Melissa M. Abo

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Kilhoe Na

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Tiffany N. White

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