Roselyn J. Lee-Won, Melissa M. Abo, Kilhoe Na, Tiffany N. White. More Than Numbers: Effects of Social Media Virality Metrics on Intention to Help Unknown Others in the Context of Bone Marrow Donation. Cyberpsy., Behavior, and Soc. Networking, 19(6):404-411, 2016. [doi]
Abstract is missing.