External Links

Cite Key

Statistics

  • References: 0
  • Cited by: 0
  • Reviews: 0
  • Bibliographies: 0

PDF

Researchr

Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.

Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.

Is that deal worth my money? The effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions

Austin Rong-Da Liang, Houn-Gee Chen. Is that deal worth my money? The effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions. Computers in Human Behavior, 28(2):292-299, 2012. [doi]

Authors

Austin Rong-Da Liang

This author has not been identified. Look up 'Austin Rong-Da Liang' in Google

Houn-Gee Chen

This author has not been identified. Look up 'Houn-Gee Chen' in Google
runs on