Austin Rong-Da Liang, Houn-Gee Chen. Is that deal worth my money? The effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions. Computers in Human Behavior, 28(2):292-299, 2012. [doi]
@article{LiangC12-0,
title = {Is that deal worth my money? The effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions},
author = {Austin Rong-Da Liang and Houn-Gee Chen},
year = {2012},
doi = {10.1016/j.chb.2011.09.012},
url = {http://dx.doi.org/10.1016/j.chb.2011.09.012},
researchr = {https://researchr.org/publication/LiangC12-0},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {28},
number = {2},
pages = {292-299},
}