Is that deal worth my money? The effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions

Austin Rong-Da Liang, Houn-Gee Chen. Is that deal worth my money? The effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions. Computers in Human Behavior, 28(2):292-299, 2012. [doi]

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