The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Qiang Liu, Thomas J. Steenburgh, Sachin Gupta. The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, 34(1):144-159, 2015. [doi]

Authors

Qiang Liu

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Thomas J. Steenburgh

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Sachin Gupta

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