Qiang Liu, Thomas J. Steenburgh, Sachin Gupta. The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, 34(1):144-159, 2015. [doi]
@article{LiuSG15,
title = {The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments},
author = {Qiang Liu and Thomas J. Steenburgh and Sachin Gupta},
year = {2015},
doi = {10.1287/mksc.2014.0886},
url = {http://dx.doi.org/10.1287/mksc.2014.0886},
researchr = {https://researchr.org/publication/LiuSG15},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {34},
number = {1},
pages = {144-159},
}