Sampada Marathe, S. Shyam Sundar. What drives customization?: control or identity?. In Desney S. Tan, Saleema Amershi, Bo Begole, Wendy A. Kellogg, Manas Tungare, editors, Proceedings of the International Conference on Human Factors in Computing Systems, CHI 2011, Vancouver, BC, Canada, May 7-12, 2011. pages 781-790, ACM, 2011. [doi]