What drives customization?: control or identity?

Sampada Marathe, S. Shyam Sundar. What drives customization?: control or identity?. In Desney S. Tan, Saleema Amershi, Bo Begole, Wendy A. Kellogg, Manas Tungare, editors, Proceedings of the International Conference on Human Factors in Computing Systems, CHI 2011, Vancouver, BC, Canada, May 7-12, 2011. pages 781-790, ACM, 2011. [doi]

@inproceedings{MaratheS11,
  title = {What drives customization?: control or identity?},
  author = {Sampada Marathe and S. Shyam Sundar},
  year = {2011},
  doi = {10.1145/1978942.1979056},
  url = {http://doi.acm.org/10.1145/1978942.1979056},
  researchr = {https://researchr.org/publication/MaratheS11},
  cites = {0},
  citedby = {0},
  pages = {781-790},
  booktitle = {Proceedings of the International Conference on Human Factors in Computing Systems, CHI 2011, Vancouver, BC, Canada, May 7-12, 2011},
  editor = {Desney S. Tan and Saleema Amershi and Bo Begole and Wendy A. Kellogg and Manas Tungare},
  publisher = {ACM},
  isbn = {978-1-4503-0228-9},
}