Social network sites and relationship marketing communications: challenges for UK football clubs - researchr publication authors

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Jeff McCarthy, Elke Pioch, Jennifer Rowley, Catherine Ashworth. Social network sites and relationship marketing communications: challenges for UK football clubs. In Artur Lugmayr, Heljä Franssila, Christian Safran, Imed Hammouda, editors, Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011, Tampere, Finland, September 28-30, 2011. pages 145-152, ACM, 2011. [doi]

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