Jeff McCarthy, Elke Pioch, Jennifer Rowley, Catherine Ashworth. Social network sites and relationship marketing communications: challenges for UK football clubs. In Artur Lugmayr, Heljä Franssila, Christian Safran, Imed Hammouda, editors, Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011, Tampere, Finland, September 28-30, 2011. pages 145-152, ACM, 2011. [doi]
@inproceedings{McCarthyPRA11,
title = {Social network sites and relationship marketing communications: challenges for UK football clubs},
author = {Jeff McCarthy and Elke Pioch and Jennifer Rowley and Catherine Ashworth},
year = {2011},
doi = {10.1145/2181037.2181061},
url = {http://doi.acm.org/10.1145/2181037.2181061},
researchr = {https://researchr.org/publication/McCarthyPRA11},
cites = {0},
citedby = {0},
pages = {145-152},
booktitle = {Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011, Tampere, Finland, September 28-30, 2011},
editor = {Artur Lugmayr and Heljä Franssila and Christian Safran and Imed Hammouda},
publisher = {ACM},
isbn = {978-1-4503-0816-8},
}