Jeff McCarthy, Elke Pioch, Jennifer Rowley, Catherine Ashworth. Social network sites and relationship marketing communications: challenges for UK football clubs. In Artur Lugmayr, Heljä Franssila, Christian Safran, Imed Hammouda, editors, Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011, Tampere, Finland, September 28-30, 2011. pages 145-152, ACM, 2011. [doi]
Abstract is missing.