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Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. Marketing Science, 36(5):699-725, 2017. [doi]

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Harikesh S. Nair

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Sanjog Misra

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William J. Hornbuckle IV

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Ranjan Mishra

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Anand Acharya

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