Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. Marketing Science, 36(5):699-725, 2017. [doi]
@article{NairMHMA17,
title = {Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation},
author = {Harikesh S. Nair and Sanjog Misra and William J. Hornbuckle IV and Ranjan Mishra and Anand Acharya},
year = {2017},
doi = {10.1287/mksc.2017.1039},
url = {https://doi.org/10.1287/mksc.2017.1039},
researchr = {https://researchr.org/publication/NairMHMA17},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {36},
number = {5},
pages = {699-725},
}