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Analyzing the Relationship Between Service Innovation and Customer Value Co-creation Intention: The Case of Mobile Banking

Nu Dieu Khue Ngo, Youji Kohda, Van-Nam Huynh. Analyzing the Relationship Between Service Innovation and Customer Value Co-creation Intention: The Case of Mobile Banking. In Christine Leitner, Walter Ganz, Debra Satterfield, Clara Bassano, editors, Advances in the Human Side of Service Engineering - Proceedings of the AHFE 2021 Virtual Conference on The Human Side of Service Engineering, July 25-29, 2021, USA. Volume 266 of Lecture Notes in Networks and Systems, pages 456-466, Springer, 2021. [doi]

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