The role of dynamic digital menu boards in consumer decision making

Anicia Peters, Brian E. Mennecke. The role of dynamic digital menu boards in consumer decision making. In Desney S. Tan, Saleema Amershi, Bo Begole, Wendy A. Kellogg, Manas Tungare, editors, Proceedings of the International Conference on Human Factors in Computing Systems, CHI 2011, Extended Abstracts Volume, Vancouver, BC, Canada, May 7-12, 2011. pages 1693-1698, ACM, 2011. [doi]

Authors

Anicia Peters

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Brian E. Mennecke

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