Key Pousttchi, Yvonne Hufenbach. Enabling evidence-based retail marketing with the use of payment data - the Mobile Payment Reference Model 2.0. IJBIDM, 8(1):19-44, 2013. [doi]
@article{PousttchiH13,
title = {Enabling evidence-based retail marketing with the use of payment data - the Mobile Payment Reference Model 2.0},
author = {Key Pousttchi and Yvonne Hufenbach},
year = {2013},
doi = {10.1504/IJBIDM.2013.055789},
url = {http://dx.doi.org/10.1504/IJBIDM.2013.055789},
researchr = {https://researchr.org/publication/PousttchiH13},
cites = {0},
citedby = {0},
journal = {IJBIDM},
volume = {8},
number = {1},
pages = {19-44},
}