Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.
Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.
Key Pousttchi, Yvonne Hufenbach. Enabling evidence-based retail marketing with the use of payment data - the Mobile Payment Reference Model 2.0. IJBIDM, 8(1):19-44, 2013. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: A modeling approach and reference models for the analysis of mobile payment use casesKey Pousttchi. ecra, 7(2):182-201, 2008. [doi]
The following publications are possibly variants of this publication: