Perceived critical success factors of SMS based campaigns: a managerial perspective - researchr publication authors

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Eusebio Scornavacca Jr., Jonathon McKenzie. Perceived critical success factors of SMS based campaigns: a managerial perspective. In Jan Ljungberg, Magnus Andersson, editors, Proceedings of the Fourteenth European Conference on Information Systems, ECIS 2006, Göteborg, Sweden, 2006. pages 2123-2132, 2006. [doi]

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