Eusebio Scornavacca Jr., Jonathon McKenzie. Perceived critical success factors of SMS based campaigns: a managerial perspective. In Jan Ljungberg, Magnus Andersson, editors, Proceedings of the Fourteenth European Conference on Information Systems, ECIS 2006, Göteborg, Sweden, 2006. pages 2123-2132, 2006. [doi]
@inproceedings{ScornavaccaM06, title = {Perceived critical success factors of SMS based campaigns: a managerial perspective}, author = {Eusebio Scornavacca Jr. and Jonathon McKenzie}, year = {2006}, url = {http://is2.lse.ac.uk/asp/aspecis/20060183.pdf}, researchr = {https://researchr.org/publication/ScornavaccaM06}, cites = {0}, citedby = {0}, pages = {2123-2132}, booktitle = {Proceedings of the Fourteenth European Conference on Information Systems, ECIS 2006, Göteborg, Sweden, 2006}, editor = {Jan Ljungberg and Magnus Andersson}, }