Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

Virda Setyani, Yu-Qian Zhu, Achmad Nizar Hidayanto, Puspa Indahati Sandhyaduhita, Bo Hsiao. Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media. Int J. Information Management, 48:96-107, 2019. [doi]

Authors

Virda Setyani

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Yu-Qian Zhu

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Achmad Nizar Hidayanto

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Puspa Indahati Sandhyaduhita

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Bo Hsiao

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