Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

Virda Setyani, Yu-Qian Zhu, Achmad Nizar Hidayanto, Puspa Indahati Sandhyaduhita, Bo Hsiao. Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media. Int J. Information Management, 48:96-107, 2019. [doi]

@article{SetyaniZHSH19,
  title = {Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media},
  author = {Virda Setyani and Yu-Qian Zhu and Achmad Nizar Hidayanto and Puspa Indahati Sandhyaduhita and Bo Hsiao},
  year = {2019},
  doi = {10.1016/j.ijinfomgt.2019.01.007},
  url = {https://doi.org/10.1016/j.ijinfomgt.2019.01.007},
  researchr = {https://researchr.org/publication/SetyaniZHSH19},
  cites = {0},
  citedby = {0},
  journal = {Int J. Information Management},
  volume = {48},
  pages = {96-107},
}