Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media - researchr publication related

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Virda Setyani, Yu-Qian Zhu, Achmad Nizar Hidayanto, Puspa Indahati Sandhyaduhita, Bo Hsiao. Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media. Int J. Information Management, 48:96-107, 2019. [doi]

The following publications are possibly variants of this publication:

Exploring the Social and Systemic Influencing Factors of Mobile Short Video Applications on the Consumer Urge to Buy ImpulsivelyYi Cui, Jingrong Zhu, Yanping Liu. jgim, 30(1):1-23, 2022. [doi]

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