Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

Virda Setyani, Yu-Qian Zhu, Achmad Nizar Hidayanto, Puspa Indahati Sandhyaduhita, Bo Hsiao. Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media. Int J. Information Management, 48:96-107, 2019. [doi]

Abstract

Abstract is missing.