Stefan Stremersch, Vardit Landsman, Sriram Venkataraman. The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32(1):89-110, 2013. [doi]
@article{StremerschLV13,
title = {The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space},
author = {Stefan Stremersch and Vardit Landsman and Sriram Venkataraman},
year = {2013},
doi = {10.1287/mksc.1120.0757},
url = {http://dx.doi.org/10.1287/mksc.1120.0757},
researchr = {https://researchr.org/publication/StremerschLV13},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {32},
number = {1},
pages = {89-110},
}