The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Stefan Stremersch, Vardit Landsman, Sriram Venkataraman. The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32(1):89-110, 2013. [doi]

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