Multichannel integration services: Consumer decision making in integrated sales channels

Manuel Trenz, Daniel Veit. Multichannel integration services: Consumer decision making in integrated sales channels. In Traci Carte, Armin Heinzl, Cathy Urquhart, editors, Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015. Association for Information Systems, 2015. [doi]

Authors

Manuel Trenz

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Daniel Veit

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