Multichannel integration services: Consumer decision making in integrated sales channels

Manuel Trenz, Daniel Veit. Multichannel integration services: Consumer decision making in integrated sales channels. In Traci Carte, Armin Heinzl, Cathy Urquhart, editors, Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015. Association for Information Systems, 2015. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.