Multichannel integration services: Consumer decision making in integrated sales channels

Manuel Trenz, Daniel Veit. Multichannel integration services: Consumer decision making in integrated sales channels. In Traci Carte, Armin Heinzl, Cathy Urquhart, editors, Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015. Association for Information Systems, 2015. [doi]

@inproceedings{TrenzV15,
  title = {Multichannel integration services: Consumer decision making in integrated sales channels},
  author = {Manuel Trenz and Daniel Veit},
  year = {2015},
  url = {http://aisel.aisnet.org/icis2015/proceedings/eBizeGov/4},
  researchr = {https://researchr.org/publication/TrenzV15},
  cites = {0},
  citedby = {0},
  booktitle = {Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015},
  editor = {Traci Carte and Armin Heinzl and Cathy Urquhart},
  publisher = {Association for Information Systems},
}