A Consideration of the Pricing Structure of Aesthetic Services: An Example of Consumer Decision Making with Ambiguous Information

Ryoko Wada. A Consideration of the Pricing Structure of Aesthetic Services: An Example of Consumer Decision Making with Ambiguous Information. In Yuriko Sawatani, James C. Spohrer, Stephen K. Kwan, Takeshi Takenaka, editors, Serviceology for Smart Service System, Selected papers of the 3rd International Conference of Serviceology, ICServ 2015, San Jose, CA, USA, 7-9 July 2015. pages 351-355, Springer, 2015. [doi]

Abstract

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