Complementary Goods: Creating, Capturing, and Competing for Value

Taylan Yalcin, Elie Ofek, Oded Koenigsberg, Eyal Biyalogorsky. Complementary Goods: Creating, Capturing, and Competing for Value. Marketing Science, 32(4):554-569, 2013. [doi]

Authors

Taylan Yalcin

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Elie Ofek

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Oded Koenigsberg

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Eyal Biyalogorsky

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