Taylan Yalcin, Elie Ofek, Oded Koenigsberg, Eyal Biyalogorsky. Complementary Goods: Creating, Capturing, and Competing for Value. Marketing Science, 32(4):554-569, 2013. [doi]
@article{YalcinOKB13,
title = {Complementary Goods: Creating, Capturing, and Competing for Value},
author = {Taylan Yalcin and Elie Ofek and Oded Koenigsberg and Eyal Biyalogorsky},
year = {2013},
doi = {10.1287/mksc.2013.0785},
url = {http://dx.doi.org/10.1287/mksc.2013.0785},
researchr = {https://researchr.org/publication/YalcinOKB13},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {32},
number = {4},
pages = {554-569},
}