Cheng Yi, Zhenhui Jiang, Izak Benbasat. Enticing consumers via incomplete product experience: an investigation of online product interactivity designs. In Desney S. Tan, Saleema Amershi, Bo Begole, Wendy A. Kellogg, Manas Tungare, editors, Proceedings of the International Conference on Human Factors in Computing Systems, CHI 2011, Vancouver, BC, Canada, May 7-12, 2011. pages 2679-2688, ACM, 2011. [doi]
Abstract is missing.