How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment

Ning Zhang, Zhi-Min Zhou, Chenting Su, Nan Zhou. How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment. Cyberpsy., Behavior, and Soc. Networking, 16(11):836-842, 2013. [doi]

Authors

Ning Zhang

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Zhi-Min Zhou

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Chenting Su

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Nan Zhou

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