How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment

Ning Zhang, Zhi-Min Zhou, Chenting Su, Nan Zhou. How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment. Cyberpsy., Behavior, and Soc. Networking, 16(11):836-842, 2013. [doi]

Abstract

Abstract is missing.