Journal: Marketing Science

Volume 34, Issue 5

627 -- 645Liye Ma, Baohong Sun, Sunder Kekre. The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
646 -- 668Yacheng Sun, Shibo Li, Baohong Sun. An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination
669 -- 688Alexander Bleier, Maik Eisenbeiss. Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
689 -- 701Yan Dong, Kefeng Xu, Tony Haitao Cui, Yuliang Yao. Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels
702 -- 721Guofang Huang, Ahmed Khwaja, K. Sudhir. Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management
722 -- 738Jian Ni, Kannan Srinivasan. Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel
739 -- 754Chunhua Wu, Hai Che, Tat Y. Chan, Xianghua Lu. The Economic Value of Online Reviews
755 -- 774Terrence August, Duy Dao, Hyoduk Shin. Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies