| 831 | -- | 848 | Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan, Abhishek Pani. Attribution Strategies and Return on Keyword Investment in Paid Search Advertising |
| 849 | -- | 869 | K. Sudhir, Subroto Roy, Mathew Cherian. Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content |
| 870 | -- | 893 | Junhong Chu, Puneet Manchanda. Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms |
| 894 | -- | 914 | Chang Hee Park, Young-Hoon Park. Investigating Purchase Conversion by Uncovering Online Visit Patterns |
| 915 | -- | 933 | Eelco Kappe, Stefan Stremersch. Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry |
| 934 | -- | 952 | Vithala R. Rao, Yu Yu, Nita Umashankar. Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation |
| 953 | -- | 975 | Joachim Büschken, Greg M. Allenby. Sentence-Based Text Analysis for Customer Reviews |
| 976 | -- | 994 | Fred M. Feinberg, Linda Court Salisbury, Yuanping Ying. When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research |