Journal: Marketing Science

Volume 36, Issue 3

327 -- 328K. Sudhir. Marketing Science Contributions
329 -- 337Yacheng Sun, Xiaojing Dong, Shelby McIntyre. Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
338 -- 360Nitin Mehta, Jian Ni, Kannan Srinivasan, Baohong Sun. A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
361 -- 381Shubhranshu Singh. Competition in Corruptible Markets
382 -- 401Hongju Liu, Qiang Liu, Pradeep K. Chintagunta. Promotion Spillovers: Drug Detailing in Combination Therapy
402 -- 425Dmitri Kuksov, Ashutosh Prasad, Mohammad Zia. In-Store Advertising by Competitors
426 -- 435Koray Cosguner, Tat Y. Chan, P. B. (Seethu) Seetharaman. Behavioral Price Discrimination in the Presence of Switching Costs
436 -- 452Lin Boldt, Neeraj Arora. Dyadic Compromise Effect
453 -- 467Olivier Rubel, Prasad A. Naik. Robust Dynamic Estimation