Journal: Marketing Science

Volume 36, Issue 6

0 -- 0Maxim Sinitsyn. Pricing with Prescheduled Sales
813 -- 814K. Sudhir. Congratulations to Richard Thaler for Winning the Nobel Prize in Economics
815 -- 837Nicholas Economides, Przemyslaw Jeziorski. Mobile Money in Tanzania
838 -- 861Stephan Seiler, Song Yao, Wenbo Wang. Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
862 -- 878Seshadri Tirunillai, Gerard J. Tellis. Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
879 -- 907Matthew Chesnes, Weijia (Daisy) Dai, Ginger Zhe Jin. Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response
908 -- 930Pavel Kireyev, Vineet Kumar, Elie Ofek. Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy
931 -- 943Ram Bala, Pradeep Bhardwaj, Pradeep K. Chintagunta. Pharmaceutical Product Recalls: Category Effects and Competitor Response
944 -- 975Jean-Pierre Dubé, Zheng Fang, Nathan Fong, Xueming Luo. Competitive Price Targeting with Smartphone Coupons
976 -- 998Shijie Lu, Sha Yang. Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising

Volume 36, Issue 5

645 -- 665Davide Proserpio, Georgios Zervas. Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews
666 -- 682Yuxin Chen, Xinxin Li, Monic Sun. Competitive Mobile Geo Targeting
683 -- 698Yi Zhu, Anthony J. Dukes. Prominent Attributes Under Limited Attention
699 -- 725Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
726 -- 746Dinesh Puranam, Vishal Narayan, Vrinda Kadiyali. The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors
747 -- 761Kinshuk Jerath, Sang Hyun Kim, Robert Swinney. Product Quality in a Distribution Channel with Inventory Risk
762 -- 779Chenxi Li, Xueming Luo, Cheng Zhang, Xiaoyi Wang. Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
780 -- 791Yuxin Chen, Oded Koenigsberg, Z. John Zhang. Pay-as-You-Wish Pricing
792 -- 809Yuri Peers, Harald J. van Heerde, Marnik G. Dekimpe. Marketing Budget Allocation Across Countries: The Role of International Business Cycles

Volume 36, Issue 4

471 -- 499Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy. Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
500 -- 522Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader. Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
523 -- 541Donald Ngwe. Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
542 -- 564Babur De los Santos, Sergei Koulayev. Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
565 -- 589Stephan Seiler, Fabio Pinna. Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
590 -- 609Mitsukuni Nishida. First-Mover Advantage Through Distribution: A Decomposition Approach
610 -- 625Song Lin. Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
626 -- 641Richard Friberg, Mark Sanctuary. The Effect of Retail Distribution on Sales of Alcoholic Beverages

Volume 36, Issue 3

327 -- 328K. Sudhir. Marketing Science Contributions
329 -- 337Yacheng Sun, Xiaojing Dong, Shelby McIntyre. Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
338 -- 360Nitin Mehta, Jian Ni, Kannan Srinivasan, Baohong Sun. A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
361 -- 381Shubhranshu Singh. Competition in Corruptible Markets
382 -- 401Hongju Liu, Qiang Liu, Pradeep K. Chintagunta. Promotion Spillovers: Drug Detailing in Combination Therapy
402 -- 425Dmitri Kuksov, Ashutosh Prasad, Mohammad Zia. In-Store Advertising by Competitors
426 -- 435Koray Cosguner, Tat Y. Chan, P. B. (Seethu) Seetharaman. Behavioral Price Discrimination in the Presence of Switching Costs
436 -- 452Lin Boldt, Neeraj Arora. Dyadic Compromise Effect
453 -- 467Olivier Rubel, Prasad A. Naik. Robust Dynamic Estimation

Volume 36, Issue 2

161 -- 186Jean-Pierre Dubé, Xueming Luo, Zheng Fang. Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
187 -- 194Minah H. Jung, Leif D. Nelson, Uri Gneezy, Ayelet Gneezy. Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing
195 -- 213Arun Gopalakrishnan, Eric T. Bradlow, Peter S. Fader. A Cross-Cohort Changepoint Model for Customer-Base Analysis
214 -- 231Gérard P. Cachon, Pnina Feldman. Is Advance Selling Desirable with Competition?
232 -- 253Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Gökhan Yildirim. Can Retail Sales Volatility be Curbed Through Marketing Actions?
254 -- 271Antonio Moreno, Christian Terwiesch. The Effects of Product Line Breadth: Evidence from the Automotive Industry
272 -- 289Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang. Entry of Copycats of Luxury Brands
290 -- 300Coby Morvinski, On Amir, Eitan Muller. "Ten Million Readers Can't Be Wrong!, " or Can They? On the Role of Information About Adoption Stock in New Product Trial
301 -- 319Weining Bao, Jian Ni. Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance

Volume 36, Issue 1

1 -- 20Olivier Toubia, Oded Netzer. Idea Generation, Creativity, and Prototypicality
21 -- 42Elisabeth Honka, Pradeep Chintagunta. Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
43 -- 53Garrett A. Johnson, Randall A. Lewis, David H. Reiley. When Less Is More: Data and Power in Advertising Experiments
54 -- 69Dong-Soo Kim, Roger A. Bailey, Nino Hardt, Greg M. Allenby. Benefit-Based Conjoint Analysis
70 -- 88Noam Shamir. Cartel Formation Through Strategic Information Leakage in a Distribution Channel
89 -- 104Inyoung Chae, Andrew T. Stephen, Yakov Bart, Dai Yao. Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
105 -- 123Beth L. Fossen, David A. Schweidel. Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
124 -- 139Steven M. Shugan, Jihwan Moon, Qiaoni Shi, Nanda S. Kumar. Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
140 -- 156Yupeng Chen, Raghuram Iyengar, Garud Iyengar. Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis - A Sparse Learning Approach