Journal: Marketing Science

Volume 36, Issue 5

645 -- 665Davide Proserpio, Georgios Zervas. Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews
666 -- 682Yuxin Chen, Xinxin Li, Monic Sun. Competitive Mobile Geo Targeting
683 -- 698Yi Zhu, Anthony J. Dukes. Prominent Attributes Under Limited Attention
699 -- 725Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
726 -- 746Dinesh Puranam, Vishal Narayan, Vrinda Kadiyali. The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors
747 -- 761Kinshuk Jerath, Sang Hyun Kim, Robert Swinney. Product Quality in a Distribution Channel with Inventory Risk
762 -- 779Chenxi Li, Xueming Luo, Cheng Zhang, Xiaoyi Wang. Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
780 -- 791Yuxin Chen, Oded Koenigsberg, Z. John Zhang. Pay-as-You-Wish Pricing
792 -- 809Yuri Peers, Harald J. van Heerde, Marnik G. Dekimpe. Marketing Budget Allocation Across Countries: The Role of International Business Cycles