| 545 | -- | 562 | Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda. Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences |
| 563 | -- | 581 | Maria Gruber, Christiane Mayer, Sabine A. Einwiller. What drives people to participate in online firestorms? |
| 583 | -- | 602 | Qian-Jin Zong, Lili Fan, Yafen Xie, Jingshi Huang. The relationship of polarity of post-publication peer review to citation count: Evidence from Publons |
| 603 | -- | 623 | Lei Li, Chengzhi Zhang, Daqing He, Jia Tina Du. Researchers' judgment criteria of high-quality answers on academic social Q&A platforms |
| 625 | -- | 643 | Esra Kocak, V. Aslihan Nasir, Hande B. Turker. What drives Instagram usage? User motives and personality traits |
| 645 | -- | 669 | Haili Pan. Online Community Value Co-creation: Differences in Firms' Strategies and Moderating Conditions |
| 671 | -- | 684 | Long Ma, Chei Sian Lee. Drivers and barriers to MOOC adoption: perspectives from adopters and non-adopters |
| 685 | -- | 704 | Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim. Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism |
| 705 | -- | 722 | Qaisar Iqbal, Noor Hazlina Ahmad, Rashid Nawaz. Perceived information pollution: conceptualization, measurement, and nomological validity |
| 723 | -- | 744 | Preeti Virdi, Arti D. Kalro, Dinesh Sharma. Consumer acceptance of social recommender systems in India |