Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt. Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. Marketing Science, 33(1):1-5, 2014. [doi]

Authors

Sunil Gupta

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Dominique M. Hanssens

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John R. Hauser

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Donald Lehmann

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Bernd Schmitt

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