Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt. Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. Marketing Science, 33(1):1-5, 2014. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.