The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia - researchr publication authors

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Achmad Nizar Hidayanto, Mutia Ovirza, Pinkie Anggia, Nur Fitriah Ayuning Budi, Kongkiti Phusavat. The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia. JTAER, 12(3):69-85, 2017. [doi]

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