Achmad Nizar Hidayanto, Mutia Ovirza, Pinkie Anggia, Nur Fitriah Ayuning Budi, Kongkiti Phusavat. The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia. JTAER, 12(3):69-85, 2017. [doi]
Abstract is missing.