Achmad Nizar Hidayanto, Mutia Ovirza, Pinkie Anggia, Nur Fitriah Ayuning Budi, Kongkiti Phusavat. The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia. JTAER, 12(3):69-85, 2017. [doi]
@article{HidayantoOABP17,
title = {The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia},
author = {Achmad Nizar Hidayanto and Mutia Ovirza and Pinkie Anggia and Nur Fitriah Ayuning Budi and Kongkiti Phusavat},
year = {2017},
url = {http://www.jtaer.com/statistics/download/download.php?co_id=JTA20170305},
researchr = {https://researchr.org/publication/HidayantoOABP17},
cites = {0},
citedby = {0},
journal = {JTAER},
volume = {12},
number = {3},
pages = {69-85},
}