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The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival

Xiaoyu Xu, Qi Li, Lifang Peng, Tzyh-Lih Hsia, Chih-Jung Huang, Jen-Her Wu. The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival. Computers in Human Behavior, 76:245-254, 2017. [doi]

Authors

Xiaoyu Xu

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Qi Li

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Lifang Peng

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Tzyh-Lih Hsia

This author has not been identified. Look up 'Tzyh-Lih Hsia' in Google

Chih-Jung Huang

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Jen-Her Wu

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