The following publications are possibly variants of this publication:
- Rationality manipulation during consumer decision-making process: an analysis of Alibaba's online shopping carnivalTianshi Li, Wenli Li, Yuqing Zhao, Jingpei Ma. ecr, 23(1):331-364, 2023. [doi]
- Determinants of Consumers' Behavior Intentions in Alibaba Online Shopping Carnival: A Self- Regulation PerspectiveWen-Lung Shiau, Chang Liu, Mengru Zhou, Yiran Li. pacis 2021: 162 [doi]
- The Impact of Online Shopping Carnival on Consumer Decision-Making: The Moderating Role of GenderTianshi Li, Wenli Li, Yuqing Zhao, Hao Chen. pacis 2019: 184 [doi]