The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival

Xiaoyu Xu, Qi Li, Lifang Peng, Tzyh-Lih Hsia, Chih-Jung Huang, Jen-Her Wu. The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival. Computers in Human Behavior, 76:245-254, 2017. [doi]

Abstract

Abstract is missing.